August Erbacher is the Digital Director for WKBW 7 News in Buffalo.

August joined WKBW in March 2011 as an assignment editor, later becoming a producer. In his time as a producer for 7 News, he produced the 6 p.m., 11 p.m., and 6 a.m. newscasts.

In 2016, August became the morning Executive Producer at 7 News. The team won a New York State Emmy for Best Morning Newscast: Medium Market for their coverage of the tornados that struck Hamburg, NY in July 2017. The team won an Excellence in Broadcasting award from the New York State Broadcasters Association for the same newscast.

August became the Digital Director of 7 News in October 2018. His work has included leading digital coverage decisions during the COVID-19 pandemic, June 2020 protests, and the May 14, 2022 mass shooting at Tops Friendly Markets. August also played a key role in coverage policy changes, including significantly reducing the use of mugshots in broadcast and digital coverage, and implementing a content removal request procedure for those whose mugshots had been previously published.

A lifelong resident of Western New York, August grew up in Newfane and graduated from Newfane High School. He holds a BS in Communications - TV & Digital Video from SUNY Fredonia. He now resides in Buffalo and enjoys bike commuting to WKBW.

August is the proud owner of two cats. He enjoys cycling, board games, dodgeball and kickball. He supports Arsenal, FC Buffalo, Buffalo Sabres, Buffalo Bills and Buffalo Beauts.


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