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Barstool Sports founder Dave Portnoy expresses interest in Bills Stadium naming rights

Highmark Stadium
Posted at 1:50 PM, Aug 20, 2020
and last updated 2020-08-20 13:54:02-04

ORCHARD PARK, N.Y. (WKBW) — On Thursday morning, the Buffalo Bills announced a new name for the stadium formerly known as New Era Field. The Bills will open up their season at Bills Stadium, after the team and New Era Cap agreed to end their deal for naming rights.

By Thursday afternoon, Bills fans were already hearing the first public interest expressed in obtaining the stadium's naming rights.

Dave Portnoy, founder of Barstool Sports, is showing interest on Twitter, beginning with a quote retweet of the team shortly after noon.

In case anyone was unsure of the veracity of Portnoy's interest, he further clarified Barstool is "very serious" about the naming rights.

Portnoy and Barstool have often turned to Buffalo-- specifically Bills Mafia-- for content. The sports blog with filled with references to Bills Mafia, Bills fans' penchant for breaking tables, their sometimes bizarre tailgating activities, and has profiled notable fans like Pinto Ron.

Regardless of who obtains the agreement with the team, it's unclear how much the naming rights for Bills Stadium will cost. New Era was paying $4 million per season. The stadium was originally called Rich Stadium; it was renamed "Ralph Wilson Stadium" in 1998 in honor of the team's founder, Ralph Wilson Jr.

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