As part of a company-wide campaign called "If You Give A Child A Book", employees at WKBW raised almost $6,000 to buy books for the Western New York community.
Employees from WKBW will deliver more than 2,300 books to EPIC, or Every Person Influences Children. EPIC works with parents and children across the Western New York area, and promotes literacy in homes. Often times the children who attend EPIC events are able to take books home to start their own libraries.
"To be able to give families books to take home after an event is really special.. The kids just love it. When they go to our story time over the summer they get free books to take home, and they hug the books, and they're super excited. And it's a really great feeling," explained EPIC's Chief Program Officer Tara Burgess.
The "If You Give A Child A Book" campaign is run through WKBW's parent company, Scripps, and is held at stations across the country. Part of the money raised is matched by the Scripps Howard Foundation.
As part of the book donation, 7 Eyewitness News anchors Katie Morse and Ed Drantch will be reading to preschoolers.