Vidler's 5 & 10 on Main Street in East Aurora didn't get to be featured in a Super Bowl commercial but the mainstay isn't walking away empty-handed.
As a runnerup in the Intuit Quickbook's Small Business Big Game competition, the store was given $25,000 and local media and advertising valued up to $15,000. They received their prize on Tuesday.
The competition started in September with 15,000 companies. Online voting narrowed down the competition to 10 finalists and then to three companies. The winner, Death Wish Coffee, was then picked by a panel of judges.
The winner got a 30-second spot during the Super Bowl worth $4.1 million. Quickbooks produced and developed the commercial, and paid for the timeslot during the game.
Vidler's, which has been open since 1930, has been family-owned for 86 years. Beverly Vidler had hoped a Super Bowl commercial would increase awareness of the store but also, "Buffalo and the entire area."
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