TONAWANDA, N.Y. (WKBW) — More than 90% of Yeti Vape's products are flavored. If Governor Cuomo's proposal goes into effect, he'd have to get rid of all of those.
The governor's concern is that certain flavors like bubblegum or chocolate target a younger audience.
"We see youth e-cigarette use going up and the flavor is the primary reason that they're vaping...there's also evidence that kids who start vaping are more likely to become smokers," said Dr. Andrew Hyland, Chair of the Department of Health Behavior at Roswell Park.
Ellis argues that flavors help people quit smoking. He says he's taken his own steps to keep products away from children.
"Last year, one of the employees at this store did make a sale to an underage individual, that's when we went out and purchased the ID scanners," said Ellis.
He was disappointed with the Governor's proposal, but still wants to work on a solution.
"Let's work together so we can keep this product for intended users, but keep the businesses in New York open," said Ellis. "We helped people make a lifestyle change, if you talk to these customers, they'll tell you, 'I feel better'"," said Ellis.
The latest health data shows that 71 people statewide have reported symptoms of illness from vaping. 19 of those in WNY.
Governor Cuomo says the Department of health will continue to investigate the issue. And that State Police will be cracking down on those who sell e-cigarettes to underage people.