CHEEKTOWAGA, N.Y. (WKBW) — Bills apparel is flying off the shelves while the team prepares to take on the also undefeated Patriots Sunday.
"Sales have just jumped, sky rocketed. We're restocking trying to get ready for New England," Michael O'Hara, the district manager for Laux Sporting Goods.
Managers at local sporting goods stores said it has been difficult to keep up with demand.
"Everything has been flying out of here Buffalo wise," said Nighstarr Luper, assistant manager at Sports Obsession.
Out of all Bills apparel, what do you think the hot ticket item is? @WKBW— Olivia Proia (@OliviaProia) September 23, 2019
The hot ticket item: Josh Allen Jerseys.
"We haven't been able to keep them on the shelves," O'Hara said, "We sold out. We sold 70 jerseys on Saturday."
"Jerseys, we got socks with Josh Allen. We got shirts with him on it, and they're all just flying," Luper said.
With Allen leading the Bills to a hot start, it's easy to understand why.
"They love him. Buffalo loves their quarterbacks, but this one is different because he's doing good," said Luper.
"I think he's a great quarterback. He's doing a great job for Buffalo," said Joseph Schillace, life-long Bills fan.
And now, some fans already have Dawson Knox jerseys on their mind.
"He's going to be a star player eventually," said Schillace.
"That was his break out game so we're definitely waiting for it," Luper said.
This season has fans living in their Bills gear.
"4-0 in preseason, 3-0 now. It's hype," said Schillace, "Especially after a game with a win, I'm definitely wearing it the next couple days."
And as for Sunday, Bills fans are obviously hoping to keep their undefeated season.
"I guarantee the Bills are going to win. The Bills are definitely going to win on Sunday," said Henry Cousino, a life-long Bills fan.