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Women in Business: Zhanna Racine's hidden gem in Williamsville

Williamsville business owner Zhanna Racine shares her passion for jewelry.

Posted at 5:52 PM, Sep 12, 2018

and last updated 2018-09-12 17:52:20-04

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It's a hidden gem in Williamsville.

“We carry jewelry for any price range to the finest quality diamonds,” explained Zhanna Racine.

It's all inside the showroom at Z.H. Racineon Los Robles Street. Racine opened the store about five years. But, she's been in the jewelry business for 35 years.

Racine's collection is unique because she flies all over the world to find the pieces she sells in the store. “I go to trade shows in Paris. I go to India, China. But, mainly I go to NY where the world comes to us.”

Pieces range from $10 to $50,000.

Racine said she lives to find an eye-catching piece. “There's nothing that could express individuality more than jewelry.”