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Women in Business: Janna Willoughby-Lohr's passion for paper

Posted: 4:52 PM, Aug 29, 2018
Updated: 2018-08-29 17:26:32-04
Hiring 716 is WKBW's new initiative committed to highlighting job opportunities, challenges and success stories in Western New York. Learn more at Hiring716.com

There isn't much Janna Willoughby-Lohr can't do with some time, tools, and of course, paper.

“If it's made out of paper, that's my jam. I make it, everything,” she said.

That includes the paper itself. “I love it. I love it. The first time I put my hands through paper pulp I thought I want to do this forever,” Willoughby-Lohr explained.

The 36-year-old opened Paper Craft Miracles on Niagara street in 2013. She specializes in paper catered to a client's request. For example, if you love pizza, she'll toss in some oregano when making your order.

“I don't think anyone else is doing it.”

She also makes custom eco-friendly invitations and stationary. “In general, my customers are women between 25 and 55, or people buying presents for women between 25 and 55.”

Willoughby-Lohr has turned a profit every year since she opened. “Since it's just me, I kind of have to do everything. So, I did all the free Instagram and Facebook marketing workshops I could find and spent hundreds of hours on Pinterest.”

These days she's looking to hire some help. “I need to hire people to do anything more than I'm doing right now.”

After all, her goal is to build a paper empire one custom order at a time.

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