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Covergirl introduces male makeup model

Posted at 8:44 AM, Oct 12, 2016
and last updated 2016-10-12 08:44:03-04

For the first time ever, Covergirl Makeup has introduced the company's first-ever male ambassador.

The cosmetic giant showcased 17-year-old make up artist James Charles yesterday.

Charles says his role with Covergirl includes appearing in a commercial for the brand.  The teen is a beauty blogger with nearly half a million followers on Instagram.