Black Monarchy on West Utica Street in Buffalo's West Side is a store that celebrates diversity.
"The store really is a cultural global artisan fashion boutique," story owner Phylicia Dove said.
The store sells a wide variety of classical African clothing and is seeing the benefits of "Black Panther", the first black superhero movie, opening on Friday, February 16th.
"This is such a win not just for the black community but really for the global aspect of what black culture really looks like."
Dove see's the film as an opportunity for African culture to shine.
"It gives me chills just thinking about it because that's never happened in Hollywood. Ever."
Dove has been selling special "Black Panther" gear in hopes that more people will use the film as a reason to celebrate true African clothing.
"We are black 365, we should celebrate and be comfortable and be accepted when we do celebrate in that manner."
For more information about Black Monarchy, you can visit their website here.