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Buffalo Sabres unveil '50th anniversary' logo

Posted at 12:18 PM, May 20, 2019
and last updated 2019-05-20 12:20:31-04

BUFFALO, N.Y. (WKBW) — The Buffalo Sabres have unveiled a pair of commemorative logos to celebrate the teams 50th anniversary.

The Sabres designed the logo for the upcoming 2019-20 hockey season.

"We looked to take the Sabres crest and use its main design feature in the 50th patch," said the executive vice president of creative services Frank Cravotta. "While the scale of some of those elements have changed, we like that it feels like an extension of our identity."

An alternative logo was also created. The team says the alternative logo will be used during various campaigns throughout the season.

The placement of where the patch will be on the jersey has not been determined.