BUFFALO, N.Y. (WKBW) — Shop South Buffalo traditionally gives families and friends the opportunity to get together, share the holiday spirit and support the local businesses.
This year it's going to be a tad bit different: there will be no pre- or post-party, but you can still shop all day to help businesses in their greatest hour of need.
"When you do that, you get unique gifts, you get gifts that are affordable, and you're getting personal service as well. And I think that means a lot to people these days," said Darlene Ungaro, owner of the Urban Kottage.
Ungaro has owned her businesses for two years now. She said part of what makes her stand out is her dishware with quirky text on it.
"Casserole dishes that say hot stuff. Pizza stone that says in pizza we crust, things like that," she said.
She also sells houseware, bookends and holiday decor. Right now she takes orders on Instagram and Facebook, and said she's working on a website.
"They're not going to get unique things in a big box store. Small businesses are the way to go," said Ungaro.
Speaking of unique, we stopped by Laurie's Gifts and Treasures and talked with owner Laurie Magyar.
"So I do crafts and DIY projects. I do painting, and I take old stuff, I paint them and put like a stamp or a transfer on it and I make it look new," said Magyar
She also has all the South Buffalo gear that you probably can't find in a big box store.
Another thing you can't find in a big box store is Magyar's commitment to her customers.
"I tell my customers if there's a day that I'm not here, they can call me and I will meet them, if there's something in the window - because my windows are always decorated with nice stuff. And people will call me and shop my windows," she said.
All of the nearly 40 participating businesses are offering promotions and discounts throughout the day, as well as online and phone ordering, curbside pickup and outdoor shopping.