We're Open


Josh Allen prayer candles, Bills gear helping bring customers to local businesses

Posted at 5:59 PM, Jan 20, 2021
and last updated 2021-01-20 18:39:22-05

NORTH TONAWANDA, N.Y. (WKBW) — The success of the Buffalo Bills has not just been good for the team and the fans.

"We open up at 10:00 and I'll have people sitting and waiting in their cars for us to open, waiting for merchandise," Scott DeMott, owner of Rustic Buffalo Artisan Market said.

Bills merchandise has been a hot commodity for Rustic Buffalo Artisan Market in North Tonawanda, which opened its doors only a few months ago in November. Their number one seller would be Josh Allen prayer candles.

"Josh Allen candles have been unbelievable," DeMott said, "The first day we actually sold out of them."

Between the signage, flags and everything in between, owner Scott DeMott can't keep his shelves stocked enough, putting pressure on the local artists.

"After the Bills games (the creators) are staying up all night to manufacturer the stuff, so there is a lack of sleep but as we say these are really good problems to have."

DeMott estimates Bills apparel accounts for more than 30% of the stores sales. 60 different artists and vendors contribute to the items sold in Rustic Buffalo, helping them find a source of revenue eliminated by the pandemic.

"They had a lot of this product already done and nowhere to sell it because a lot of their shows were canceled," DeMott said, "they don't have the ability to sell online."

Rustic Buffalo has all of their products available on their website, including the Josh Allen candles, all of which can be found at their website here.