New Era is holding a game-day dunk tank contest to get fans excited about Sunday's game against the Patriots.
Competitors will have two chances to throw a football at a target to dunk the Patriots' mascot - but if you come to the game wearing a costume, you get an extra throw.
Fans who successfully dunk the Pat Patriot are going to be entered to win two tickets to the Bills versus Steelers game on December 11th, as well as a $200 New Era gift card.
New Era is also launching the 4th cap in their "New Era Field" series. The company says this one is designed by Jim Kelly, and will be sold for $40. You can pick one up this Sunday at New Era Field.
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