Women in Business: New year, new location for one long-time pilates studio owner

Posted at 5:55 PM, Jan 16, 2019
and last updated 2019-01-16 17:55:26-05

Deanna Giordano is busy doing what she loves.

“I fell in love with Pilates 25 years ago.”
The 53-year-old from north Buffalo opened Studio Sophiaseven years ago. It offers personal training sessions using Pilates machines. But, she also teaches Pilates, yoga and other group classes daily.

“From young to old, my oldest is in his 80's and my youngest is in her 20’s.”

Giordano's fitness club had been located in Kenmore for the last seven years. She wanted a first-floor space and decided to move to Hertel Avenue earlier this month.

The location may have changed. She said her commitment to her clients remains the same. She said coming to her studio is more about feeling accomplished and less about physical appearance.