WKBW, Roswell Park kick off new cancer awareness series

Posted at 5:45 PM, Jul 19, 2017
and last updated 2017-07-20 09:51:55-04

Cancer doesn't take a month off, so neither will Roswell Park Cancer Institute.

WKBW and Roswell partnered to launch a new educational series to build cancer awareness with experts at the cancer institute. 

July is Sarcoma Awareness Month and Channel 7's Liz Lewin jump started the campaign by joining Dr. John Kane III, Chair of Surgical Oncology at Roswell. 

Sarcoma is a rare cancer that affects any part of the body at all age groups. Dr. Kane explained sarcoma as, "a cancer of the glue of the body...so it's all the tissues that hold you together: muscle, bone, nerves, tendons, fat."

For various reasons, including toxic chemical intake and genetics, these tissues become malignant and begin to grow forming a mass. Because the mass is composed of soft tissue, the average person assumes they've gained a little weight and is not aware treatment is necessary.

As a result, our focus is to increase public and physican awareness about this cancer to hopefully result in a more timely examination, diagnosis, and treatment for local residents.

Successful sarcoma treatment often requires multi-specialty care, involving surgery, radiation, and chemotherapy; Roswell Park is one of only a few sarcoma centers in New York State. 

Roswell is doing many unique things for sarcoma treatment, including offering quick surgical radiation and new therapies for the cancer. 

On July 20th, Roswell will host 'Sip Away Sarcoma' to fundraise for the Richard J. Vivacqua Endowment for Sarcoma Research.

Catch today's Facebook Live below: