Wegmans is making minor changes to in-store signs after Wholesale giant Costco claimed the supermarket was misleading customers about low prices.
In a complaint to the Better Business Bureau's National Advertising Division, Costco claimed signs in which Wegmans compared the prices of selected products to identical or similar product at Costo were inaccurate.
The NAD confirmed the price comparisons Wegmans was making were accurate, but did recommend Wegmans make the following changes to its signs:
- Add the phrase 'prices are subject to change.'
- Modify the phrase "Who has time to comparison shop? Shop at Wegmans and save." The signs now read "Don't shop around town... shop at Wegmans and save," and "Simpler way to shop; simpler way to save."
- When items compared are not identical, spell out the difference in a different location on the sign.