Instagram announced on its company blog Tuesday that the social media service will now support videos up to 60 seconds long.
Instagram launched as a photo editing and sharing service in in 2010, but did not support video until 2013. With video sharing services like Vine (which only supports six-second videos) entering Instagram's space, the social media service began supporting videos between three and 15 seconds long.
Tuesday's announcement is the first time Instagram has extended the length of its videos.
The social photo service says longer videos will begin rolling out today, and that all the feature will be available to all users “in the coming months.”
In the last six months, the time people spent watching video on Instagram increased by more than 40 percent. As part of our continued commitment to video, you’ll soon have the flexibility to tell your story in up to 60 seconds. The video above features members of the incredible community of emerging video creators on Instagram. And longer videos also mean more diverse stories from the accounts you love, whether it’s Selena Gomez (@selenagomez) hanging out with friends or beauty star Bretman Rock’s (@bretmanrock) latest makeup tutorial. For iOS, we’re also bringing back the ability to make videos out of multiple clips from your camera roll. To learn more about multi-clip video on iOS, check out help.instagram.com. Longer video on Instagram begins rolling out today and will be available for everyone in the coming months. Multi-clip video is available this week as part of Instagram for iOS version 7.19 in Apple’s App Store.
Alex Hider is a writer for the E.W. Scripps National Desk. Follow him on Twitter @alexhider.