Amazon is bringing American Girl dolls to the small screen.
The company announced this week it had signed a "multi-year, multi-million dollar deal" with Mattel, the parent company of the American Girl brand.
Amazon will produce four original live-action American Girl specials and own the rights for an option to produce episodic series based on the brand. The content will stream via the subscription-based Amazon Prime Video service.
According to Amazon, two of the specials will include characters from the brand's BeForever line and one will include characters from its Girl of the Year line. The first show is expected to premiere on Amazon Video later this year.
Clint Davis covers entertainment and trending news topics for the Scripps National Desk. Follow him on Twitter @MrClintDavis.