Rob O'Conner can perk up your produce. He's the Produce Team Leader at Whole Foods Market in Amherst and judging by the crowd he has gathered, Rob is a popular guy.
Once a month he puts together a little presentation designed to help customers put some pizzazz in their produce. He says "I do things that are a little outside the box."
Besides sharing recipes, he gives inside pointers on things like the best way to slice stone fruit safely. The guests receive printed versions of all of Rob's recipes and here's the really fun part-they get to taste everything.
After a stint away from home at culinary school, Rob is glad to be sharing what he knows back in his hometown. The classes are offered on the last Wednesdays of the month and Rob will always work with whatever produce that's in season. You can get more information at the Whole Foods Market website.