Squats and shakes, Sweat Society opens on Hertel

New lifestyle gym opens amid Hertel Avenue growth

BUFFALO, N.Y. (WKBW) - Sweat Society is the newest business popping up on the bustling Hertel Avenue. It's connected to Modern Nostalgia, a boutique with international and local women's clothing brands.

The collaborative space means Sweat Society is more than just a gym, it's an entire lifestyle. "We want people to have a one-stop shop. Get a great workout, shop and grab a protein shake," says Lex Chambers, a co-owner. Chambers runs the gym with her dad Brad.

Lex Chambers is only 20 years old. She's opening her business as Hertel is growing, adding a number of stores. "It's been the best thing ever. As I'm growing up, so is Hertel. We're growing up together and figuring out what works."

The business collaboration is prominent the moment you walk through the doors of Modern Nostalgia at 1382 Hertel. You walk past rows of curated clothing from brands both local and international, housewares, fun gifts, jewelry and a rose gold-accented coffee bar. The store is your entrance to the gym. "When you're here, you're a part of us," says Chambers.

You can find out more about how to shop, work out and also visit the gym dog Trouble by clicking here.

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