Sahlen's buys naming rights to downtown ballpark

Posted at 2:33 PM, Oct 09, 2018
and last updated 2018-10-09 15:22:22-04

Out with Coca-Cola, in with Sahlen's.

Sahlen's, which was founded in Buffalo in 1869, has secured the naming rights to the home of the Bisons. The company will celebrate its 150th anniversary next year, the same year the Bisons will step up to the plate at the newly re-named Sahlen Field.

The Bisons announced back in March Coca-Cola would not be renewing the naming rights to the downtown ballpark, clearing the way for the facility's fifth name in 30 years. 

The stadium has been known as Coca-Cola Field since the 2009 season. Since then, the city has replaced thousands of red seats in the special reserve and 100 section with wider green seats as part of a multi-million dollar capital improvement project. 

Sahlen's also has the naming rights to Sahlen's Sports Park in Elma and previously had the to Sahlen's Stadium in Rochester, where the Rochester Rhinos of the United Soccer League play. 

It is the official hot dog of the Bisons, the Western New York Flash, minor league baseball's Charlotte Knights and the NHL's Florida Panthers.  

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