BUFFALO, N.Y.(WKBW) - It was a Western New York commercial that channeled a lot of hope on Super Bowl night.
Roswell Park launched it's "Ribbons of Hope" campaign during the Super Bowl. A special ad aired during the game. The commercial was filmed in black and white. It shows several Roswell Park cancer survivors doing what they love, while making a ribbon shape with their painted hands. Their hands representing their cancer awareness color.
Roswell Park CEO, Dr. Candace Johnson said the hospital wanted to showcase a diverse group of survivors with different types of cancers. She said the overall message was hope.
"You know we are a sports community here and people watch the Super Bowl. So it was a way for us to get the message out about hope and making people aware that they can survive this disease," Johnson said.
One of the people featured in the commercial works here at 7 Eyewitness News. Leslie Maloney is a cervical cancer survivor. Another survivor is former New York State Trooper, Victor Morales.
"I think it's important for people to know about cancers and there is many different types of cancers. The more people know, hopefully they will help with the research in order to be able to save lives," Morales said.
Dr. Johnson said the Eagles might have won the game. But the Roswell warriors won the fight.
Roswell Park invites Western New Yorkers to join them in this campaign. Wether you are a cancer survivor yourself or want to show your support for those touched by the disease. Roswell is asking people to tweet, post on Facebook, or Instagram your "cancer arm ribbon" using #RoswellStrong.