Pride Week is officially underway here in Western New York, which celebrates the area's rich LGBT community.
Festivities kicked off this afternoon with the gay and transgender pride flag raising in Niagara Square Tuesday afternoon.
A number of events lead up to Sunday's pride parade.
If you're heading to the parade, say "Hello" to the 7 Eyewitness News team.
We'll be bringing the 7 First Alert Mobile Weather Lab to Elmwood Avenue for all the fun.