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Interest in Pokemon Go is cooling off

Interest in Pokemon Go is cooling off
Posted at 9:13 AM, Aug 25, 2016
and last updated 2016-08-25 15:19:47-04

One of the hottest gaming trends around is beginning to cool off.

According to a report posted in Bloomberg, the decline has investors and executives at Facebook Inc., Instagram, Tinder (Match Group Inc.), Twitter Inc., and Snapchat breathing a sigh of relief.

"Given the rapid rise in usage of the Pokémon Go app since the launch in July, investors have been concerned that this new user experience has been detracting from time spent on other mobile focused apps," said Senior Analyst Victor Anthony.

Recent data looking at  the number of Pokemon Go's daily active users, downloads, engagement, and time spent on the app per day are all well off their peaks and on a downward trend.

But that's not the only trend experts are seeing.

"The Google Trends data is already showing declining interest in augmented reality, whereas interest in virtual reality remains high," Anthony concluded.