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Online shopping expected to have record year

Posted at 10:10 PM, Nov 20, 2017
and last updated 2017-11-20 22:10:44-05

The ‘Black Friday’ shopping rush is quickly approaching and with more people turning to their computers or smartphones to shop, companies are going all out to lure customers in.

Professor Charles Lindsey, with the University at Buffalo School of Management Marketing, shared some of his holiday savings secrets, and he says new apps like ‘ShopSavvy’ are being developed every year to help shoppers save more.

“You can actually take it into a store, you can use your smartphone and scan the barcodes on any item and it will, within seconds, let you know where that item is being sold online, and at a brick-and-mortar location near you for the lowest price,” said Lindsey.

With the development of all these new digital tools, it shouldn’t be a surprise that online shopping is expected to become king this year.