New name, new look for landmark downtown Buffalo theatre

Posted at 2:41 PM, Jun 10, 2016
and last updated 2016-06-11 15:41:22-04

Goodbye '710 Main Theatre.' Hello 'Shea's 710 Theatre.'

Shea's Performing Arts Center has officially changed the name of the former Studio Arena to reflect both its address and its operator.

"Our plan is to continue to brand our theatres under the umbrella of Shea's Performing Arts Center with Shea's Buffalo Theatre, Shea's Smith Theatre and now with Shea's 710 Theatre as it also clarifies to our patrons that this theatre is managed by Shea's," said Tony Conte, president of Shea's Performing Arts Center.

The name change comes at a time when the 625-seat performance space at Main and Tupper is also getting an exterior makeover. A bright new mural is quickly coming to life on the north side of the building as part of a partnership with the Albright Knox Art Gallery.

Shea's 710 Theatre will host five shows in the 2016-17 season, including 'The Other Mozart,' the untold story of Nannerl Mozart, the sister of Amadeus who performed across Europe with her brother to widespread acclaim. 'The Other Mozart' will cap off a season that also includes 'Mrs. Warren's Profession,' which will make its Buffalo stage debut as part of a new partnership with the Shaw Festival.

For the full schedule, click here.