New Era releasing new Bills caps for each home game

The Bills now play their home games at New Era field -- and that's going to be the only place this season to find some new Bills caps.

New Era is launching a special cap every home game designed by local VIPs. The first cap, pictured above, is fully leather, and created by New Era CEO and Owner Chris Koch.

Fans can only purchase the cap at the Team Store at New Era Field, and will retail for $100 or more. Future caps will be designed by people like head coach Rex Ryan and Kim Pegula.