New Era Field to "Color Rush" Fans Thursday

Posted at 2:58 PM, Sep 13, 2016
and last updated 2016-09-13 14:58:37-04

You have heard of spray tanning. What about spray fanning?

New Era Cap company will welcome fans back to football with a couple of fun activities scheduled for the Buffalo Bills home opener at New Era Field on Thursday night. 

Fans will have the opportunity to get spray tans in Bills team colors before the game against the New York Jets. Booths will be set up at two locations. One will be outside of the Bills store. The other will be in the ECC parking lot. Fans will have the option of getting Bills colors on their legs, arms or faces. Fans that choose to get their whole body sprayed red will get a New Era Cap.

New Era is also designing a new, premium cap for every Bills home game. The hats will be sold exclusively at the Bills store  and will retail for $100 or more. These hats will be designed by people like Bills Head Coach Rex Ryan or Bills owner Kim Pegula.