New Era has a new hat for fans who want to show their pride at Sunday's Buffalo Bills game.
The cap will be available for sale at New Era Field Sunday.
Also new for this week's game, fans will be offered "The Ultimate Game Day Hair Style." New Era is teaming up with the Rustbelt Barbershop to shave the Bills logo into heads.
Fans can also choose player names or numbers to be shaved. Fans who participate will be offered a prize.