It's been 17 years of heartache for Bills fans.
"I'm hoping that he takes us in the right direction," said Tony DiPirro, referring to the Bills' new head coach, Sean McDermott.
"It's a struggle at times," said life-long Bills fan Tommy Power. "Keeping optimistic from year to year."
17 years of no playoffs for the team.
"We've been waiting a long time like everybody else to see them get to the playoffs," said Renee Holly Eberhard.
But now, new head coach Sean McDermott is shedding some hope for many Bills supporters.
"We're excited to see what he's got in store for the Buffalo Bills," said Holly Eberhard.
"I watched the press conference yesterday and he just seems like he's all business," said Power.
A feeling some life-long Bills fans didn't feel two years ago during Rex Ryan's press conference.
"It was complete opposite," said Power, recalling Rex's press conference. "Him throwing out the promises, giving people what they want to hear, not necessarily what what he was sure was going to happen."
"When Rex Ryan came in, we were like 'why'... I personally wasn't a fan but you've got to give him a shot and it didn't work out, so hopefully this guy will be a little bit better," said DiPirro.
While Friday's press conference had fewer bold promises, it had more hope, especially for fans like Power.
"I have a lot of hope that he will be the guy that will be able to bring them back," said Power. "I think he'll get the defense up to where they were three years ago or so."
But regardless of the coach, the score, or the many years of heartbreak, fans sport their Bills attire wherever they go.
"We're a great city, a great community" said James Kerrison Senior. "As much as the Bills have been down, if we weren't such a great community, we wouldn't be backing them. Everybody's always behind them."
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