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Michigan mom's viral video about waiting in line at Kohl's is more than meets the eye

Posted at 4:39 PM, Dec 06, 2016
and last updated 2016-12-07 12:09:15-05

A mom from Saline, Michigan is finding herself in the midst of internet stardom after a video meant to be shared among friends took off, leading to more than 20 million people watching it.

“At this point I have hundreds of messages in my inbox on my Facebook page, and thousands of comments of people just reaching out,” said Amanda Bell, the latest viral phenomenon to hit the internet.

The video was originally sent to a handful of friends using Snapchat. At their urging she shared it publicly and within 24 hours it had already garnered more than 1 million views.

In the days since she posted the video it’s grown so large that Kohl’s, the company she was talking about in the video, responded telling her they have something special in store for her.

“It just so happens that the woman in front of me,” started Bell before pausing to gather her thoughts. “Well, her transaction did not go so quickly.”

The video features Bell in a number of voices acting out a scenario where a woman returning an item is distraught over losing her “Kohl’s cash rewards” if she returns her item. Bell was stressing out because she had to pick up her kids from school in less than 15 minutes.

While some have called it an internet rant, Bell said it was all in good fun. She said she’s been the other person in the exchange before, in fact, she works retail herself.

“I think even Kohl’s understood it was just in fun, they even responded with a similar video saying they thought it was funny.”

Like Chewbacca mom before her, she’s quickly gaining notoriety online. There’s no telling whether her fame will continue to build or fizzle. Either way, Bell isn’t taking the moment in the spotlight lightly.

Bell, a mother of two children who is going through a divorce, started making videos and posting them to her Facebook page to vent. She said it was a way to cope with the daily stresses of life.

When her video went viral she switched them all to public, and now people from across the globe are reaching out after binge-watching her videos.

“I had someone send me a message saying, ‘I had to bury my son today, and coming across your videos and listening to you talk — some funny, some inspirational — that saved me today.’” said Bell. “You know? I mean, how do you even react to that. It means a lot.”

Given that she began posting her own videos while going through stressful times, those interactions mean the world to her, although she admits it’s been hard to keep up with all the posts and personally respond as she originally did.

“I mean, like I said in the video, I have to pickup my kids from school!” said Bell laughing.

Bell said she’s hoping that the back-and-forth with her new fans continue. She started a Facebook page that’s already garnered just under 250,000 fans in less than two days.It’s called “Amanda Bell #KeepinItReal.”

She plans to continue sharing her personal stories, along with her funny videos when they strike her.

“I want people to know that what you’re going through, thinking and feeling is okay,” said Bell. “You’re not alone.”