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Mall of America hires its first black Santa

Milestone for the nation's biggest mall
Posted: 12:45 PM, Dec 02, 2016
Updated: 2016-12-02 17:45:24Z
Mall of America hires its first black Santa

BLOOMINGTON, Minn. (AP) — The nation's largest mall is hosting its first-ever black Santa Claus this this weekend.

The Star-Tribune reports The Mall of America in suburban Minneapolis hired Larry Jefferson to play Kris Kringle from Thursday to Sunday as part of its Santa Experience.

Santa Experience co-owner Landon Luther says they "want Santa to be for everyone, period." With that in mind, he tells the newspaper he launched a nationwide search for a diverse Santa and found Jefferson at a Santa convention in Branson, Missouri, over the summer. He was the only black Santa among the 1,000 impersonators in attendance.

Jefferson tells WCCO-TV that playing the jolly old elf is "no big deal" to him, saying "I'm still Santa, I just happen to be a Santa of color."

Jefferson will return home to play Santa in the Dallas-area after Sunday.