Thousands called for a boycott of Goya — the producer of dozens of Latin American staple foods — after the company's CEO praised President Donald Trump at a Thursday event at the White House.
At an event prior to his signing of a Hispanic Prosperity Initiative executive order, Trump hosted Latin American leaders at the White House. Among those was Robert Unanue, the CEO of Goya foods, who called the president a "builder," and added that "we are all truly blessed to have a leader like President Trump."
Unanue's comments sparked outrage among many, given Trump's past racially-charged against Latin Americans and immigrants. On the day he announced his campaign for the presidency, Trump referred to immigrants from Mexico as "rapists" and "criminals."
— Team Trump (Text TRUMP to 88022) (@TeamTrump) July 9, 2020
By late Thursday night, the hashtags #BoycottGoya, #BoycottGoyaFoods and #Goyaway were all trending on Twitter.
Among those who announced support for the boycott was Rep. Alexandria Oscaio-Cortez, D-N.Y.
"Oh look, it's the sound of me Googling 'how to make your own Adobo,'" she tweeted.
Oh look, it’s the sound of me Googling “how to make your own Adobo” https://t.co/YOScAcyAnC
— Alexandria Ocasio-Cortez (@AOC) July 10, 2020
Julián Casto, the former Secretary of Housing and Urban Development and a former 2020 presidential candidate, also tweeted support for the boycott.
".@GoyaFoods has been a staple of so many Latino households for generations," Castro said. "Now their CEO, Bob Unanue, is praising a president who villainizes and maliciously attacks Latinos for political gain. Americans should think twice before buying their products. #Goyaway"
.@GoyaFoods has been a staple of so many Latino households for generations.
Now their CEO, Bob Unanue, is praising a president who villainizes and maliciously attacks Latinos for political gain. Americans should think twice before buying their products. #Goyaway https://t.co/lZDQlK6TcU
— Julián Castro (@JulianCastro) July 9, 2020
During his appearance at the White House, Unanue also promised to donate 1 million cans of Goya chickpeas and 1 million pounds of food to local food banks, according to NPR.