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WNED and WBFO re-brands itself as Buffalo Toronto Public Media

Posted at 12:15 PM, Feb 04, 2020
and last updated 2020-02-04 12:15:23-05

BUFFALO, N.Y. (WKBW) — WNED and WBFO have rebranded itself as Buffalo Toronto Public Media.

Officials with the company say the new name better reflects what and where its stations broadcast.

“Our members, viewers, and listeners know the stations they love, but they don’t always know that they’re all part of the same organization,” said Donald K. Boswell, President & CEO of Buffalo Toronto Public Media. “WNED | WBFO also didn’t describe who we are. Buffalo Toronto Public Media does. We are public media serving both sides of the border.”

The public media broadcasting organization operates three stations, three radio stations, and digital media platforms. Buffalo Toronto Public Media says the company worked closely with PBS, created a new logo, and simplified the names of the stations.

  • WNED-TV is now WNED PBS
  • WBFO-FM 88.7 is now WBFO
  • Classical WNED 94.5 is now WNED Classical
  • WNED thinkbright Create is now WNED Create
  • JazzWorks 88.7 HD2 is now WBFO JazzWorks