EAST AURORA, N.Y. (WKBW) — A new study released shows that younger Americans are using less deodorant than older counterparts.
7 Eyewitness News took a trip to Beauty Organixin East Aurora to find out why.
Erika Luksh, a makeup consultant and advisor, says she’s seen this trend up in the recent years.
“We have a lot of young people coming in who won’t use anything other than organic or natural deodorants.”
Luksh says that the younger generations have access to a lot more information on products they are using, and are more health and environmentally conscious.
“There are at least eight chemicals in deodorants and (with) the fragrances that these big companies put in — there are a minimum of 250.”
Luksh says there his an FDA loophole that allows companies to not list what ingredients make up their fragrance, and that’s where the majority of chemicals are hidden.
With all the information on the internet we took questions to Dr. Kirsten Moysich at Roswell Park to help clear up the concern over odor-busters.
“I’m completely unaware of any averse health affects associated with deodorant,” she said.
She says the problem with the internet is that there is so much information out — people aren’t sure what to believe anymore.
Dr. Moysich says the truth is no one has done the kind of research needed to definitely say whether there are dangers to deodorant, or whether it can truly be linked to cancer.
“Right now, we can’t say there is a health benefit for taking plant based products over chemical based products because nobody has studied that on humans or animals.”
But, she says if its realistic financially, then there’s no danger to making the switch to organic products.
“If you can afford it, and you are worried about it — I would say plant based and organic is always better than chemical products.”
Some who have tried to make the switch to an organic deodorant may have noticed a lot more odor than you’re used to.
You can’t go cold turkey — there will definitely be a transitional period while your body gets used to not having antiperspirant blockers in place.
Luksh says try a charcoal mask or soap and slice a lime to rub under your arms before bed for a few nights.
“We need to retrain our bodies and minds.”