EAST AMHERST, N.Y. (WKBW) — Have you bought your Valentine's Day gifts yet?
If you have, how much did you spend?
A survey from Bankrate says millennials spend 37 percent more than the average adult for Valentine's Day.
So for this year, how much do you plan to spend?
American Beauty Florists in East Amherst is preparing for one of their busiest days of the year.
"20 years ago it was just roses, now it's roses with different bouquets and everything else," said Chris Zeisz, manager at American Beauty Florists.
Over the years Zeisz says more and more couples are increasing the amount the spend on the Hallmark holiday.
"Millennials are a different group of people," Zeisz said. "Before it was just newspaper ads, but now everything is on the internet with Facebook and Instagram."
Bankrate found that couple who have been together for less than six months will spend $700 this Valentine's Day.
This includes gifts and a night out.
Compare that to couples who have been together for 20 years, and they'll spend $64.
"There's over $20 billion spent just on Valentine's Day whether it's flowers, hotels, chocolate, jewelry, or other things, it's a lot of money," Zeisz said.