BUFFALO, N.Y. (WKBW) — Bills Mafia is excited. The team is 5-1 for the first time in over a decade. Now the Bills are trying to expand the brand north, hosting a "Canada Day" at the stadium to try and attract fans who may live in Ontario.
Canada Day will be on December 8th against the Baltimore Ravens. The special ticket offer has 100-level seats available for just $45. The Bills will be giving out a limited amount of free scarves with the Bills logo and Canadian flag.
The Bills used to play one game a year in Toronto from 2008-2013 as an effort to attract fans from Ontario.
John Jiloty, the Vice President of the Martin Group Sport Division said trying to attract fans from Southern Ontario with the renewed push is a smart move. He said an increase in visitors from the north not only expands the fan base, but is also an opportunity to grow the area's tourism, and pull in some bigger sponsorship and advertising dollars.
"Buffalo's one of the smallest markets in the NFL, so that limits your opportunity," Jiloty said. "But when you throw in Canada, you throw in Southern Ontario and Toronto, it becomes a pretty huge market."
As one excited local Bills fan put it- "Building the Bills Mafia across two different countries."