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Small business owners face the struggle of competing with online shopping

Posted at 6:23 PM, May 07, 2019

BUFFALO, N.Y. (WKBW) — On the corner of Ashland and Lexington, you'll find a women's clothing store that's quite unique.

What makes Turnstyle Designs special is the attention given to customers to help them put together a wardrobe.

"To create a look, to help people push their boundaries, and maybe say oh I wouldn't have thought to try that on," said owner Stephanie Robb.

Come this summer, Turnstyle will be in business for seven years. Robb said the idea of opening a clothing store came after she opened her first store, Wild Things, a jewelry and artisan shop on Lexington Avenue.

"It's kind of magical how it all happened; the convenience of having my other store two steps away and the sharing of employees and you know, all the creative juices," she said.

But the shift in the consumer behavior to online shopping is something that Robb is vigorously competing with.

"You're relying on the traffic to come in the door. So it's finding ways to entice people through social media," she said. "Offering promotions Keeping up on your email list without bothering people too much."

Robb said she hopes shoppers prioritize the in-person shopping experience, to keep Buffalo's small business community alive.

"We need more individual shops. I think it makes a town, it makes a city, makes a neighborhood more special.

For those looking to start a business, the U.S Small Business Administration has resources and more information on its website.