BUFFALO, N.Y. (WKBW) — The 20th annual Operation: Rock Out Hunger to benefit FeedMore WNY is now underway and continues through 9:30 a.m. on November 25.
For the entire week, DJ Jickster of 97 Rock will live inside a trailer in the parking lot at Millard Fillmore Suburban Hospital collecting funds, nonperishable and perishable food items and frozen turkeys to benefit FeedMore.
"We want to make it a record-breaking 20th anniversary," said DJ Jickster. "We really need everybody to step it up again, city of good neighbors, and donate what you can."
According to organizers, last year, nearly 166,000 Western New Yorkers relied on FeedMore for nutritious food and support, up 16% from 2023.
They expect the need to be even greater this year.
"With the recent government shutdown, the SNAP disruption, we know a lot of families in our community are very vulnerable, and that's why events like Rock Out Hunger are so critical," said Catherine Shick, Public Relations Manager, FeedMore WNY.
WATCH: Rock Out Hunger to benefit FeedMore WNY now underway, here's how to help
When you drop donations off, you can be entered for giveaway prizes from Amazon gift cards to helmets signed by your favorite Bills players.
You can find more information on how to donate here and more information on how to volunteer here.
Operation: Rock Out Hunger is made possible through a partnership between FeedMore WNY, 97 Rock, Upstate Auto Group and Kaleida Health.
In addition, the drive is supported by 7 News, Delta Sonic, Willoughby Insurance, The Barnes Firm, Ontario Shores Federal Credit Union, Drum Oil & Propane, Illio DiPaulo’s, Batavia Downs, Reimer Heating and Cooling and Window Nation.
