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'I remember lining up back to Target': Short lines for morning of Black Friday

Posted at 10:30 AM, Nov 24, 2023

AMHERST, N.Y. (WKBW) — Do you remember waiting in line on Black Friday for the holiday deals? This year, only a handful of people waited outside Target and Best Buy on Niagara Falls Boulevard in Amherst.

The stores looked normal, even past 8 a.m. For Canadian resident, Kyle Pollock, this was out of the ordinary.

"Usually when I'd come and shop, if I got here an hour or two before the store opened, I'd probably be the 2-300th person in line," Pollock said. "This year, I got out of my truck 10 minutes before the store opened and I was in the first 10-15 people."

Best Buy shopper, Jackson Rogers, has been shopping on Black Friday for the last six years. He remembers being apart of massive lines.

"I've come all six years into Best Buy. I remember lining up back to Target," Rogers said. "We may have not even had 50 people in the line this year."

According to a national survey, 68% of shoppers said they were planning to shop online compared to 27% saying they would shop in store.