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New York State is suing JUUL for misleading marketing

Posted at 10:48 AM, Nov 19, 2019

ALBANY, N.Y. (WKBW) — The New York Attorney General is suing electronic cigarette company JUUL Labs, Inc. (JUUL) for deceptive and misleading marketing of its e-cigarettes.

According to the lawsuit, filed in New York County Supreme Court, Letitia James accuses JUUL of using deceptive business practices when marketing and advertising its products. The Attorney General also claims that JUUL illegally sold its products to minors through its website causing large numbers of New York youth to become addicted to nicotine.

"There can be no doubt that JUUL's aggressive advertising has significantly contributed to the public health crisis that has left youth in New York and across the country addicted to its products," said Attorney General James. "By glamorizing vaping, while at the same time downplaying the nicotine found in vaping products, JUUL is putting countless New Yorkers at risk. I am prepared to use every legal tool in our arsenal to protect the health and safety of our youth."

According to a recent National Youth Tobacco Survey, 4.1 million high school students and 1.2 million middle school students across the country currently use e-cigarettes.