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New Labatt Blue Light Seltzer piloted in Buffalo and select northeastern markets

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Posted at 1:20 PM, May 11, 2020
and last updated 2020-05-12 13:34:51-04

BUFFALO, N.Y. (WKBW) — Labatt USA recently rolled out a new Labatt Blue Light Seltzer.

The seltzer will be piloted in Buffalo and select markets across the Northeast before rolling out to a wider distribution footprint later next year.

Labatt Blue Light Seltzer comes in a 12-pack variety pack, which includes four flavors: Black Cherry Lime, Tropical Grapefruit, Blood Orange Blackberry and Mango Lemon.

The Seltzer contains five percent alcohol by volume, 100 calories and one gram of carbs per can.

“We saw an opportunity in the seltzer market. People love the low calories, low carbs and refreshment, but are looking for more taste with less bitter aftertaste,” said Jaime Polisoto, brand manager for Labatt. “It tastes less watered down and smoother than other hard seltzers.”