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Mattel opening virtual Fisher-Price Toy Museum to celebrate 90th birthday

Virtual Fisher-Price Toy Museum
Posted at 3:46 AM, Oct 15, 2020

BUFFALO, N.Y. (WKBW) — To celebrate Fisher-Price's 90th birthday, Mattel says it is opening up a virtual Fisher-Price Toy Museum.

The museum will be hosted on Instagram that you can find here.

Mattel says it is a first-of-its-kind digital experience to offer a curated exhibition of classic Fisher-Price toys from the past nine decades.

“The Fisher-Price Toy Museum was inspired by the idea that, whether you were born in the 1950s, 1980s or 2000s, everyone has a memory of their favorite childhood toy, and many of those are from Fisher-Price,” said Chuck Scothon, SVP and Global Head of Infant and Preschool, Mattel. “The intent of this museum is to take visitors back to their unique childhood experiences, and give them the opportunity to relive their youth, even if just for a few moments.”

While attending the virtual museum, you can visit a virtual gift shop which includes apparel, accessories and housewares featuring vintage imagery from iconic products including Little People® figures, Doctor Doodle, the Space Blazer, and more.