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Labatt announces official partnership with Josh Allen and Tre’Davious White

Posted at 11:57 AM, Aug 19, 2020
and last updated 2020-08-19 11:57:39-04

BUFFALO, N.Y. (WKBW) — Buffalo Bills quarterback Josh Allen and cornerback Tre’Davious White have joined Labatt to bring fans a behind-the-scenes look at the 2020 season as part of Labatt’s #GearUp program.

The #GearUp program will offer a behind-the-scenes look into Allen's and White's game day rituals, prep and routines. Exclusive content and opportunities for fans to win Labatt Blue Light and Buffalo Bills co-branded merchandise and signed memorabilia will also be available.

“Labatt is such a big part of the Buffalo football tradition. I’m excited to team up with them,” said Allen. “We have a lot of fun in store for our fans this season!”

The program kicks off with the "homegating" sweepstakes that runs through September 11. Labatt asks fans to share how they plan to #GearUp for the season with a chance to win a "tailgate at home kit" which includes a 55-inch TV, Labatt LED sign, signed jerseys, apparel and more.

You can follow the #GearUp program this season on the Labatt Twitter and Instagram.

“I can’t wait to kick off this season and I am pumped to have Labatt along for the ride with me,” said White. “We’re teaming up to give fans an inside look at game prep and to celebrate together all season long.”