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General Mills launches Hershey's and Pillsbury cereals

Fillows Hershey's.jpeg
Fillows Pillsbury.jpeg
Posted at 1:17 PM, May 18, 2019
and last updated 2019-05-18 13:18:47-04

BUFFALO, N.Y. (WKBW) — General Mills has announced a collaboration with Hershey's and Pillsbury on "fillows" cereal.

Fillows, a cereal with a crunchy shell and a burst of creme filling inside, will be available in Hershey's Cookies 'n' Creme and Pillsbury Cinnamon Roll flavors.

General Mills says their new collaboration will be available at nearly 1,700 Walmart stores beginning next week.