BUFFALO, N.Y. — The Roswell Park Comprehensive Cancer Center has launched a new television commercial that will air during the Super Bowl on Sunday, February 3rd. This will be the fourth year the local hospital has released a commercial on Super Bowl Sunday.
The spot is called “Dear Cancer…” It is a poem that directly addresses cancer. In this commercial, Cancer is a teacher who provides endless life lessons and challenges. The commercial also depicts Roswell Park as a support system for not just those with Cancer but family members.
The commercial was produced here in Buffalo.
You can watch the 30-second spot on Sunday or the full 60-second version right now on Facebook.