SILVER CREEK, N.Y. (WKBW) — As each body hits the subzero icy water on the beach of Silver Creek, money goes directly to children at the Oishei Children's Hospital - alongside local fire and EMS crews in Silver Creek.
"We have done this for twenty years ... and we continue to do it, for the people that don't have a voice," said Judi Kelly, the Co-Chair of the event.
The "Polar Bear Swim," was given the namesake because ... "its not a plunge, everyone out there takes a swim in that freezing water," said Kelly.
Each year around January swimmers line up (typically in costume) and jump into the icy water for a few minutes. The event also features live music, food, raffles and other ways to fundraise - if you are not so willing to go into the water.
"Each year, we've raised at least $8,500, so after twenty years - its become a lot of money," said Pamela Forge, the other co-chair of the event.
While the event has wrapped up for the season, you can still donate to the fund by using the contact info here:
Come August - the group is planning another event, the "Chicken Swim" for those too afraid (or chicken) to hit the cold water. You can sign up with the same info above.