(WKBW) — Changes could be coming to Tim Hortons 'Roll Up The Rim' contest.
That's according to the Huffington Post Canada.
In a conference call, the CEO of Tim Hortons blamed slow sales in Canada on bad weather.
He also said a weak Roll Up The Rim campaign played a role in sales being down during the first quarter.
According to the Huffington Post Canada, a team is working to reboot the contest. That program would include some kind of digital integration.
No official word on if changes to the contest will also happen at US stores.