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Buffalo clothing brand raising money for community initiatives

Posted at 7:37 AM, Jul 14, 2020
and last updated 2020-07-14 07:37:04-04

BUFFALO, N.Y. (WKBW) — Leather bags, T-shirts, sweatshirts, and more fashion designer Stevo Johnson created the Matti Rouse clothing brand from his kitchen room table.

“I like to give high fashion appeal at a great affordable cost,” Johnson said.

He designs clothes for celebrities like Mary J. Blige and has styled celebrities for the BET network, but his roads always lead him back to Buffalo.

After being very involved the recent Black Lives Matter protests in the Queen City. He decided to create t-shirts with the message "We Pump 716".

“We pump 716 is basically for us by us, giving back to the community,” Johnson said.

At 28-dollars a shirt, Johnson says the proceeds from the sales and the GoFundMe he set up will be put towards community initiatives and into an account to buy food and water for protesters.

“We all can do better, it starts with us each and every individual person, we can all do better,” Johnson said.

He says he is organizing a Cease-Fire Rally on August 1st in Martin Luther King Park to bring people together to stop the gun violence in the city.